OBJECTIVE: Find a new way to communicate directly with their target audience – high-end, fashion conscious consumer – while driving foot traffic to store locations.

STRATEGY: Users could text in the word “UP” to the short code 74642 and receive their initial discount. By offering this initial discount for customers who responded via text message, UATW were able to generate additional foot-traffic and revenues for its stores.
A follow-up message was sent to each initial respondent, asking them to reply if they wished to receive additional communications and offers from Up Against The Wall in the future. The users who replied with their permission were added to the exclusive mobile marketing list for Up Against the Wall.

RESULTS: The campaign achieved a massive 63% double opt-in response rate and less than 1% of respondents unsubscribed.

SOURCE: Ping Mobile