Industry Stats: Hispanic Mobile Usage
Published March 16, 2008 – 1:42 pm by admin
Hispanic Mobile Usage
The Association of National Advertisers recently surveyed its members and found 38% of multicultural marketers are using mobile marketing, compared with just 28% of general-market advertisers. (Source: ANA)
Hispanics are much more likely to do advanced mobile activities. They are more likely than non-Hispanics to have cell phones with cameras (65% and 48%), video (41% and 17%), music (42% and 15%) and internet access (57% and 39%), according to Forrester’s phone survey of 3,000 Hispanic adults. (Source: ANA)
Market research has attributed 52% of mobile content consumption in the
U.S. to Hispanic wireless users. (Source: CTIA)
