Anheuser-Busch taps into its target market with mobile. Young adults, highly mobile, beer drinkers, interested in receiving updates on coupons and discounts.
Anheuser-Busch, maker of the Budweiser and Bud Light beers, is tapping into mobile via a text-to-win sweepstakes.
The brewer is using agency Interactive Mediums’ TextMe for Business mobile marketing platform to give consumers a chance to win free gas for a year. Consumers in North Carolina, South Carolina and Virginia are asked to text BUD to 839863 to enter the “Gas Up and Go” SMS sweepstakes.
“This text-messaging platform is a more efficient, automated way to hold a sweepstakes as opposed to traditional means,” said Chris Watland, managing director of Interactive Mediums, Chicago.
“It boosts response rates and raises Anheuser-Busch’s brand awareness by interacting with its customers, especially young adults 21 and over who drink Budweiser,” he said. “It catches customers’ attention and, ultimately, gets them to drink more beer.”