This study by Harris Interactive provides insight on consumer spending in the economic downturn is not slowing cell phone purchases.

During this economic downturn, consumers will limit their discretionary spending on a lot of things (restaurants, electronics, clothes and vacations), but have no plans to stop or cut-back on the purchase of cell phones, according to a new Harris Interactive Study. This combined with an increasing number of consumers interested in viewing mobile ads with incentives (56% of Teens & 37% of Adults) makes mobile an increasingly viable advertising channel. According to a new study from the National Center for Health Statistics, 16 percent of U.S. homes are using wireless phones exclusively – more than double the amount from the same period in 2004.

These trends support the push by marketers to leverage mobile advertising and the Harris Study provides some great research on Messaging, Incentives, Ad Types and Delivery Channels to help advertisers more effectively market to their mobile audience.

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