Quick Stats: Mobile Coupons

Published June 30, 2008 – 11:33 am by admin

According to Juniper Research almost three billion coupons will be issued to mobile phone users by 2011, amounting to sales of almost US $87 billion.
Reflecting on consumer behavior, 63% of consumers felt that a coupon would be the most effective incentive to get them to respond to a mobile marketing message and that 52% of consumers would use mobile coupons for a discount at a local store, according to a survey by ABI Research.
Studies by Jupiter Research show that 30% of consumers would like to receive mobile coupons and 8% of advertisers plan to adopt mobile coupons by next year (currently its only 1% – 2%).
Redemption rates of mobile coupon are usually higher and range from 5% to 15% as compared to traditional print coupon with rates of 1% or less.

Comments: None,