Campaign Overview: The iHollywood Forum mobile campaign is great example of Msgme’s easy-to-use and flexible management tools, ideal for creating on-demand, in-venue mobile campaigns and building exclusive event subscriber lists. Leading producer of conferences and forums for the digital and wireless entertainment industries, iHollywood Forum wanted to enhance attendee experience with mobile interactivity for its Digital Media Summit 2008.

Campaign Objective: Enhance attendee user experience with mobile interactivity, including live polling, voting and text feedback opportunities and publish results in real-time.

Marketing Tactics: Summit attendees were encouraged to subscribe to the mobile program during event registration by texting DMS to 67463. Mobile calls-to-action were promoted on the iHollywood website, speaker presentation slides, in-venue flat panel screens, event related emails and table top signs. Attendee feedback, voting and poll data was collected using Msgme’s advanced reporting tools, campaign results were published in real-time. With Msgme, iHollywood was able to enhance attendee experience, build mobile subscriber lists, easily create interactive mobile campaigns, collect and publish results with an RSS feed specific to any event session in minutes.