A good article indicating mobile users purchase new cell phones for interactivity, respondents sited text messaging as the most important feature.
According to a survey of cell phone users commissioned by ACCESS Systems Americas, Inc. and conducted by independent research firm Amplitude Research, buyers of new cell phones view accessing the Internet (61%) and email capabilities (63%) as most important features along with such items as text messaging (73%) and a camera (67%). Among the list of 19 items respondents selected from, music (34%) and video capability (33%) were also frequent choices, with only a small percentage selecting such features as battery life (0.5%) or voice activation (0.33%).
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