Campaign Overview
The Equal Vision Records wanted to make it easier for Damiera fans to connect with its indie-progressive artist. Using Msgme, Equal Vision and Damiera created a direct-to-consumer marketing campaign that effectively combines the interactivity of mobile, online promotion and traditional print advertising.

Campaign Objective
Create and build mobile subscriber lists to keep Damiera’s loyal fans connected with mobile updates, the latest band news, 2008 summer tour dates, local discounts and multimedia content.

Marketing Tactics
Equal Vision printed mobile calls-to-action on Damiera album CD inserts and each song listed on the album includes a mobile ringtone price. Fans simply text DAMIERA to 67463 to receive exclusive access to the band’s ringtones, wallpapers, tour dates, polls and more.

To support the band’s online marketing efforts, increase exposure and build its mobile subscriber lists, Damiera posted a simple but effective opt-in widget on its Myspace page, www.myspace.com/damiera.

With the online mobile widget, Damiera gives fans another touchpoint to enter their mobile number and join the band’s exclusive mobile list to purchase exclusive ringtones, wallpaper, receive band news, updates, tour dates, band polls and promotions on their mobile device.

Conclusion
Damiera created a mobile marketing customer loyalty program and opened a channel for the band to connect direct with fans. The mobile campaign engages and enhances the band’s relationship with loyal fans and rewards Damiera fans with updates, promotions and provides access to information they want through a channel they prefer.

As a standard offering for Msgme account holders, Waterfall Mobile provides custom mobile widgets that integrate into any website. Please contact sales@msgme.com for more information.