Campaign Overview
The Suzuki Hayabusa mobile marketing campaign is a great example of an agency successfully integrating online mobile marketing initiatives with Msgme and maintaining brand identity. The challenge for Suzuki’s advertising agency Questus; fuse digital channels with local targeting to reach potential young urban buyers of the Suzuki Hayabusa urban sport bike through multiple touch points, including mobile.

Mobile Objective
Create and build exclusive mobile subscriber lists for targeted marketing to urban bike enthusiasts of Suzuki’s Hayabusa and its young hip culture.

Mobile Marketing Tactics
Questus partnered with URB, a monthly hip-hop culture magazine to showcase up and coming amateur rappers in each city of Suzuki’s Hayabusa national tour. The agency used mobile marketing to support online promotions and build mobile subscriber lists with an integrated mobile widget on the Hayabusa site, Busa Beats. Mobile subscribers can opt-in online to receive news, tour updates, special offers, coupons, the lastest hip-hop tracks from featured local artists, photos and videos.

Conclusion
Questus created a mobile marketing customer loyalty program and opened a channel to connect direct with fans. The mobile campaign engages and keeps loyal Hayabusa fans updated on news, promotions and provides access to information to stay informed of the tour’s local artists without compromising the hip look and feel of the brand.

For more information on mobile marketing, Waterfall Mobile or mobile widgets, please contact sales@msgme.com.