Projections continue to report on the mobile advertising spend. In this recent eMarketer report, advertisers worldwide will spend $2.4 billion on mobile in 2009, up from $1 billion this year.
“Some US universities have courses in mobile marketing right now. Mobile is at a point where online was 10 years ago.”
Total worldwide spending on mobile message advertising alone will reach $14.2 billion in 2012.
In the US, spending on mobile ads will reach $6.5 billion in 2012, up from $1.7 billion in 2008.
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