The findings from a recent Harris Interactive national survey titled “Teenagers: A Generation Unplugged,” reveal teens hold mobile phones in high regard, even more than jewelry, watches and shoes.

For marketers, the survey shows teen mobile usage is rising, as they relying heavily on mobile devices.

• 57% of the survey respondents viewed the mobile phone as key to their life
• Texting is quite important, for example if it were no longer an option, 47% of the responding teens said their social life would end or be worsened. This is especially among teen girls, 54% compared with 40% for teen boys
• Nearly four out of five teens, or 17 million, carry a mobile phone, a 40 percent increase from 2004
• 57% of teens credit mobility for improving their quality of life
• Over half of the respondents said mobile phones has become a new form of entertainment and one-third of teens  play games on their phones
• 79% said they used the phone when needing a ride and 51% to get information