Verizon Wireless denied it has plans to introduce a $0.03 cent transaction fee for all mobile-terminated messages delivered on its network.
Verizon issued the following statement:
“We have not increased the per-message cost to aggregators since our messaging service began in 2003, and we have never envisioned a cost to consumers or content companies, but rather on content aggregators themselves. That draft was intended to stimulate internal business discussions and in no way should have been been released to the public and represented as a final document.”
Although Verizon Wireless indicated it will not increase fees in the near term, the announcement has clearly created uncertainty in the mobile marketing industry.
Recently, Waterfall Mobile’s Price Guarantee, addresses mobile industry uncertainty and will secure clients against possible fee increases in 2009.
For more information on mobile marketing, Waterfall Mobile or the Price Guarantee, please visit www.waterfallmobile.com or contact sales@waterfallmobile.com.