The Mobile Marketing Association (MMA) released its Annual Mobile Attitude and Usage Study, conducted with research partner Synovate. The objective of the study is to help brands and advertisers better understand the habits of mobile users, provide insight into overall consumer mobile usage by demographic group and awareness for the United States, Europe, Asia Pacific and Latin America markets.
Studies have clearly indicated text messaging levels have increased in the past three years, 4 out of 5 users text and 3 out of 5 users text daily or weekly. In an economy with decreasing advertising spend, marketers will focus on traditional media outlets. Can traditional media provide measurable usage data and metrics like mobile marketing campaigns can?
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