ExactTarget’s 2008 Channel Preference Survey of 1,500 internet users ages 15 to 65 reports that people communicate more frequently and via more channels than ever before. Not surprisingly, a majority of people prefer to communicate with friends and family via the phone rather than email. This preference is positively correlated with age.
A few report bullets:
- 8% of those over 65 use SMS and 4% subscribe to social networks!
- 42% of teens prefer to communicate by SMS
- 20% of wired consumers subscribed to SMS marketing
The report breaks down six categories of consumers, how they interact with various forms of media, with surprising results. For marketers targeting consumers, the landscape has evolved and audiences are more connected than ever.
Surveyed consumers: wired consumers, young homemakers, retired, established professionals, college students and teens.