A survey, commissioned by Transverse and conducted by iGR, has found the majority of respondents were receptive to mobile advertising. In fact, 56% of mobile users said they would view ads on their phones if they were given a 25 to 50 % discount on their monthly bill.
Key stats:
- Mobile users under the age of 35 were most receptive to advertisements on their mobile device as incentives for discounts on their monthly service bill.
- Younger users ages 18-25, who are more apt to text, were among the most willing to trade the number of text messages sent/received while audiences 26-44 years of age, who are more apt to talk, were most willing to trade voice usage for discounted services.
- 46 % of those surveyed said that a 25 to 50 percent discount on their monthly bill was enough of an incentive to provide access to their usage patterns, including browsing, email and texting habits, as well as location – but not personal information such as the content of texts and emails.
Very interesting. Younger mobile users willing to accept more advertisements?
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