Mobile Messages Gain Awareness
Text is tops as 100 million-plus people are exposed to mobile ads.
“Awareness of mobile ads has accelerated, per the new Limbo-GfK Technology Advertising Report being released this week. A record 104 million people (or an estimated four in 10 Americans) recalled seeing an ad on their mobile device between July and September, the highest mark since the report was introduced last year.”
“Brands are doing more with mobile, spending more,” said Rob Lawson, founder of Limbo, a mobile social networking community.”
Quick Stats:
- 60 million Americans saw a text ad in Q3 2008, up 42% from 9 months ago; 57% male, 43% female
- 52% are between 35-64 years of age, 28% are over 50 and 43% are under 34 years old
- Men were 57% more likely to view an ad on their mobile device.
Compelling statistics that reveal brand marketers continue to see mobile as channel to reach more consumers anytime, anywhere.