Campaign Overview
Irish brewer Guinness launched The Great Guinness Pint Contest, an interactive mobile program meant to engage consumers with the brand in celebration of the company’s 250 anniversary.

Campaign Objective
Increase visibility and branding opportunities with an interactive and immediate  mobile marketing campaign to engage loyal customers.

Marketing Tactics
The customer loyalty program asked consumers at participating businesses (bars) to rate their pint of Guinness by mobile device. Each time consumers rate their pint they are entered into a sweepstakes to win a trip to the Guinness Brewery in Dublin, Ireland, during the company’s anniversary. The mobile contest call-to-action were included on marketing materials to be displayed in participating locations, included posters, table tents, coasters and rate card flyers. Consumers were directed to text the keyword Great to the promotion shortcode, then prompted to rate the pint of Guinness they received.

Analysis
Guinness coordinated mobile marketing efforts across traditional media placements and online promotions. Mobile campaign online metrics can be tracked, analyzed and adjusted in minutes.  Guinness’ marketing team kept the media messaging consistent between online and traditional media.

For more information on text and voice mobile marketing, please contact your account manager or sales@waterfallmobile.com.