Next month, as horse enthusiasts attend the three big horse events – the Rolex Kentucky Three Day Event, Keeneland Race and Sales and The Kentucky Derby – event goers will be greeted with billboards urging them to save America’s wild horses.

The American Wild Horse Preservation billboards debut this week in Lexington and Louisville, Kentucky and ask citizen activists to text in to “Stop Wild Horse Roundups.”

The billboards are sponsored on behalf of the American Wild Horse Preservation Campaign (AWHPC) by coalition partners Return to Freedom’s American Wild Horse Sanctuary, Madeleine Pickens, The Cloud Foundation and Lifesavers Wild Horse Rescue.

The campaign looks to save America’s iconic mustangs threatened by a federal policy that rounds them up by the thousands off the Western range, and stockpiles them in government holding facilities in the Midwest.

By texting MUSTANG to 44144, mobile activists will be asked to join the effort to save wild horses by asking Congress to suspend The Bureau of Land Management’s (BLM) cruel wild horse roundups.  Texters will be sent a URL to go to for more information on sending a letter to Congress to stop funding BLM’s program and asked to forward the text to friends.

Kentucky is an international hub for horse enthusiasts and the perfect launch pad for the campaign.  With horse lovers from around the country coming to town, the organization is sure to build its mobile advocacy list and engage event goers with the cause.

We are honored to be a part of this campaign and look forward to helping The American Wild Horse Preservation successfully engage with activists to stop the roundups.

For more information you can also visit: http://www.wildhorsepreservation.com/.