“With its US$5.8 billion purchase of Sybase announced Wednesday, SAP is placing a big bet that mobile business applications are the way of the future….”

That’s PC World reporting on the news that SAP is making a huge investment in mobile.

To me, talk of “upcoming generations of business workers [in emerging markets like India and China] who are completely connected and entirely mobile” underscores the point that mobile is simply everywhere.

SAP powers the guts that make businesses work – but mobile continues to mature as a marketing technology as well.  Don’t believe me? Well, AdMob – which may or may not be bought by Google for $750M – recently served its 200 billionth mobile ad.

200 billion!

Business travelers know SAP well because of its strong airport ad campaign, the subtext of which is “smart companies run SAP – so why aren’t you?”

Well, permit me to borrow that line of logic and point out that, as a brand marketer, if you aren’t thinking seriously about your mobile strategy then you ought to be considering one – because SAP just dropped a $5.8B bet on theirs.