PromaxBDA: The Conference 2010 is coming up next week in Los Angeles from June 22-24.  And Waterfall Mobile will be there.

PromaxBDA is the world’s largest entertainment marketing, promotion and design event.  It brings together the world’s leading creative and strategic marketing professionals for dialogue, debate and discussion about the international business of television marketing, promotion and design.

I’m really excited about the “Inventions in the New Age of Engagement” panel.  It’s a conversation that will cover inventive, cutting edge and exciting campaigns that extend the reach of television brands.

Also looking forward to hearing Rishad Tobaccowala, renowned futurist and media anthropologist, discuss the opportunities and challenges facing the media marketing, digital and entertainment industries in the coming years.

But the most exciting to me is that Waterfall Mobile will be providing real-time text updates to conference goers.  If you are attending, text PromaxBDA to 44144 to receive instant updates on your mobile device.  The conference organizers have even promised a surprise or two for their mobile friends.

It’s sure to be a great event.  You can find the full agenda here and register here.

And as always, feel free to reach out if you want to meet up.  You can reach me at msilk@waterfallmobile.com.