A few weeks ago we highlighted an innovative digital campaign around Tom Clancy’s “Splinter Cell: Conviction” that Waterfall Mobile powered for our clients at Ubisoft – a campaign, by the way, that was extremely successful. The “Splinter Cell” initiative was one of the first interactive campaigns to use mobile as a means of giving away free in-game content to players.

The games publisher recently launched another mobile campaign this time for “The Forgotten Sands,” the latest installment of its “Prince of Persia” franchise. Gamers can text PRINCE to 44144 to receive a free skin of the Prince’s brother, Malik (Standard message and data rates may apply). The campaign has already snagged the attention of top video game news sites like Kotaku and Gaming Today.

As with the “Splinter Cell” campaign, Ubisoft is once again rewarding its loyal customers by providing them with exclusive in-game content for free. And its customers are returning the favor by further engaging with the brand.

It’s very exciting for us to be a part of these campaigns for many reasons.

First, we love to see people giving customers content they want in a way that really helps a brand engage its loyal consumers.

Second, because – as you know or could probably guess – the video game industry’s traditional targets are people that love technology. Campaigns aimed at tech-savvy audiences have been translating to significant mobile engagement. We love to see that!

And last but not least, GamesBeat recently estimated the video game industry to hit $70 billion a year by 2015, with growth of 16 percent over the next five years. (The report credits the increase to the growth in console, portable, PC and online video games). That’s exciting news, and we really look forward to helping companies in the interactive industry connect with consumers as the business continues to grow.