Today we announced a partnership with mGive, the leading provider of mobile services to non-profit organizations, to offer mobile giving to our clients. We are extremely excited to bring mGive’s proven technology platform to our clients.

This new strategic partnership brings industry leading mobile giving functionality to Waterfall’s current suite of offerings. Subscribers can now easily donate to charitable causes in seconds, and have the donation automatically charged to their cell phone bill.

It’s truly amazing how quickly small donations of $5 can add up to help a cause. This partnership ensures our clients can easily offer this option to its subscribers.

PETA is our first client to sign up for the offering. PETA recently launched its “Elephants Never Forget” campaign to run in conjunction with Vans Warped Tour 2010.  Through the initiative, PETA will engage with Tour attendees to spread awareness of the abuse of circus elephants and encourage them to act. People can text PETA2 to 27722 to donate $5 to the cause.

You can read the full announcement here.