MediaPost’s Mobile Insider Summit h
appens this week in Lake Tahoe from August 25-28. And no surprise, Waterfall Mobile will be in attendance.
This is MediaPost’s first mobile summit so you won’t want to miss it. The mobile summit will bring together the leading minds and marketers in the mobile space to discuss where the industry needs to go. During the summit experts will identify the trends, technologies and tactics that will define the years to come.
I’m also thrilled to be presenting a case study on the success of the mobile campaign around the Oscar-winning documentary “The Cove,” along with our client Participant Media.
Our presentation will be on Friday, August 27th at 11:30:
Case Study: One Oscar. One Cause. One Call-To-Action
Participant Media/TakePart looked to test mobile for its viability as a means of stimulating activism and for keeping movie viewers engaged after leaving the theater. They decided to add a mobile call-to-action at the end of the documentary, “The Cove,” and watched as their list of mobile activists grew. Then, at this year’s Oscars, after winning for “Best Documentary” the producers held up a sign asking viewers to text DOLPHIN to 44144 – and the campaign took off like wildfire.
Participant Media/TakePart and Waterfall Mobile present a case study in driving digital activism through mobile and social channels.
Come with your questions because we’ll have a quick Q&A session after the presentation!
You can find the full agenda for the summit here.
If you’re going to be in town, be sure to reach out. You can email me at msilk@waterfallmobile.com or connect with us on Twitter @WaterfallMobile.