Live From the MMA’s CEO & CMO Summit – Commentary From Waterfall’s Matt Silk

Waterfall’s Senior Vice President, Matt Silk, is a featured speaker at the Mobile Marketing Association’s CEO & CEO Summit. He will be keeping us informed throughout the week with reactions and thoughts during this signature mobile event.

Just arrived to the beautiful Dominican Republic and Casa de Campo and all I can say is, wow. The MMA picked an incredible spot to serve as a backdrop for the week.

The ride from the airport set the tone in terms of the event’s attendees. In the hour long ride from Santo Domingo to La Romana alone, I caught up with 8 big time movers and shakers in the mobile industry. One particularly interesting conversation was with Alykhan Govani, formerly MX Telecom/OpenMarket, and now at Payfone. According to Aly, there are some exciting things going on at Payfone and he felt the same about what we’ve been up to at Waterfall.

Our first full group event was notable in that you could definitely feel mutual excitement from 150 executive about our 2.5 day journey. Throughout the evening, I reconnected with folks from what seemed like every corner of our industry, including Weather Channel, General Mills,  Millennial Media, InMobi, Amobee, Medialets, Vibes, 3CiInteractive, HipCricket, Mozes, Mojiva.

The highlight of the night was a Kandelá performance, which gave us a taste of the Dominican Republic’s beautiful music and dance. After the performance, was great to finally meet Troy Brown in person. We’ve known each other for three years, but never actually got to meet face to face.

I’m really excited for day #1. I’ll be sending updates any opportunity I get to step away, so stay tuned.